____ are situational influences that include the characteristics and interactions of others who are present when a purchase decision is being made,such as friends,relatives,and salespeople.
A) Physical surroundings
B) Social surroundings
C) Purchase reasons
D) Buyer's momentary mood and condition
E) Pressures created by time factors

Question

Quizplus · Accepted Answer

Social surroundings are the situational influences that involve the presence and characteristics of others during a purchase decision. This includes friends, relatives, and salespeople who can influence the consumer's decision-making process. Physical surroundings refer to the environment or location of the purchase, such as a store's layout or ambiance. Purchase reasons, buyer's momentary mood and condition, and pressures created by time factors are also situational influences, but they do not relate specifically to the presence of others during a purchase decision.

____ Are Situational Influences That Include the Characteristics and Interactions