Which of the following are personal informal exchanges of communication that customers share with one another about products, brands, and companies?
A)Guerilla communication
B)Word-of-mouth communication
C)Buzz marketing
D)Viral marketing
E)Conversational promotion

Question

Quizplus · Accepted Answer

Word-of-mouth communication is the personal informal exchange of communication that customers share with one another about products, brands, and companies. Guerrilla communication, buzz marketing, viral marketing, and conversational promotion all involve more intentional and targeted efforts by companies to stimulate word-of-mouth communication.

Which of the Following Are Personal Informal Exchanges of Communication