An attempt to create a trend or acceptance of a product through word-of-mouth communication is called
A)guerilla marketing.
B)viral marketing.
C)buzz marketing.
D)personal publicity.
E)conversational promotion.

Question

Quizplus · Accepted Answer

Buzz marketing specifically refers to creating a buzz or excitement about a product through word-of-mouth communication. Guerrilla marketing involves unconventional and creative marketing tactics, viral marketing involves the use of social media to spread a message or product, personal publicity focuses on promoting an individual rather than a product, and conversational promotion is a general term for any marketing strategy that involves conversation or dialogue.

An Attempt to Create a Trend or Acceptance of a Product