Subway is conducting a contest in which customers are asked to name a new sandwich. The winner gets a free sandwich each day for one year and an appearance in one of the company's TV commercials. This contest illustrates Subway's use of the ____ elements of the promotion mix.
A)Advertising
B)Personal selling
C)Sales promotion
D)Public relations
E)Telemarketing

Question

Quizplus · Accepted Answer

The contest is an example of sales promotion, which involves short-term incentives or activities intended to encourage the purchase or sale of a product or service. In this case, Subway is offering a prize to customers who participate in the contest, which is a form of sales promotion. The other options (Advertising, Personal selling, Public relations, and Telemarketing) do not accurately describe the contest.

Subway Is Conducting a Contest in Which Customers Are Asked