In the context of product layers, at the most fundamental level, consumers buy a _________ that satisfies their needs.
A)core benefit
B)implicit benefit
C)pure product
D)augmented product

Question

Quizplus · Accepted Answer

At the most fundamental level of product layers, consumers buy a core benefit, which is the primary function that satisfies their needs. The other layers, such as the augmented product and implicit benefits, build upon this core benefit to offer additional value and benefits to the consumer. The pure product refers to the physical attributes and features of the product itself.

In the Context of Product Layers, at the Most Fundamental