Marketers wrap their actual products in additional goods and services, called the_________, that sharpen their competitive edge.
A)implicit product
B)augmented product
C)pure product
D)core product

Question

Quizplus · Accepted Answer

The augmented product refers to the core product (the physical item or service) bundled with additional goods and services such as warranties, after-sales support, delivery, installation, and packaging that enhance the value proposition and differentiate it from competitors. These intangible components of the product offering can influence customer satisfaction, loyalty, and post-purchase behavior.

Marketers Wrap Their Actual Products in Additional Goods and Services