The physical good or delivered service that provides a core benefit is called the _____ product.
A)pure
B)actual
C)secondary
D)augmented

Question

Quizplus · Accepted Answer

The actual product is the physical good or delivered service that provides the core benefit to the customer. The pure product is the benefit or solution that the customer is seeking, while the augmented product includes additional features and services beyond the core benefit. The secondary product refers to the ancillary products or services that support the core product.

The Physical Good or Delivered Service That Provides a Core