Chromiate's decision to introduce its MP3 player, GiZmo, in different sizes, colors, and storage capacities is an example of brand extension.

Name: Chromiate's decision to introduce its MP3 player, GiZmo, in different sizes, colors, and storage capacities is an example of brand extension.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Brand extension involves using an existing brand name for a new product category, while introducing variations of an existing product is a product line extension.

Chromiate's Decision to Introduce Its MP3 Player, GiZmo, in Different