When Bonanza Bakery reached an agreement with Candy Conniption to include the candy in one of its ready-to-bake cookie dough products, the two companies were using a strategy known as cobranding.

Question

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Cobranding is a marketing strategy where two or more brands collaborate on a product or service offering, which is the case with Bonanza Bakery and Candy Conniption including the candy in their cookie dough product.

When Bonanza Bakery Reached an Agreement with Candy Conniption to Include