A consumer might drink Classic Coke on a regular basis,but one day suddenly gets the urge to have a Pepsi,and then returns to Coke for later purchases.In marketing and consumer behavior,this phenomenon has been referred to as
A) affect.
B) hedonic consumption.
C) variety seeking.
D) impulse purchase.
E) symbolic consumption.

Question

Quizplus · Accepted Answer

This phenomenon is known as variety seeking, where consumers seek variety and try different products for the sake of novelty or excitement. It doesn't involve affect (emotions), hedonic consumption (seeking pleasure), impulse purchase (spontaneous decision), or symbolic consumption (using a product to express a value or identity).

A Consumer Might Drink Classic Coke on a Regular Basis,but