Li purchases only Dove,Ivory,and Irish Spring soaps.She is what is best known as
A) multibrand loyal.
B) a habitual buyer.
C) operant conditioned.
D) a repeated-brand purchaser.
E) a multicommitted buyer.

Question

Quizplus · Accepted Answer

Li is considered multibrand loyal because she consistently purchases multiple brands (Dove, Ivory, and Irish Spring) rather than sticking to just one brand.

Li Purchases Only Dove,Ivory,and Irish Spring Soaps