The factors that influence exposure of marketing stimuli to a potential customer are
A) a commercial and informational retrieval.
B) information retrieval and interactive marketing.
C) position of an ad within a medium, product distribution, and shelf placement.
D) a commercial and a magazine ad.
E) attention and motivation of the customer.

Question

Quizplus · Accepted Answer

The position of an ad within a medium, product distribution, and shelf placement all play a role in exposing marketing stimuli to potential customers. The other answer choices do not directly relate to factors that influence exposure.

The Factors That Influence Exposure of Marketing Stimuli to a Potential