Exposure to commercials is greatest when they are placed
A) right in the middle of a commercial break.
B) at the end of the morning or the early afternoon.
C) before 7:00 a.m. or after 10:00 p.m. due to the lack of clutter.
D) at the beginning or end of a commercial break.
E) between 10:00 a.m. and 11:00 a.m. for prime time shows.

Question

Quizplus · Accepted Answer

Placing commercials at the beginning or end of a commercial break is the best choice because it increases the likelihood of viewers watching them. Viewers may switch channels or engage in a different activity during the middle of a commercial break, so placing ads at the start or end increases their exposure.

Exposure to Commercials Is Greatest When They Are Placed