A series of ads for Taster's Choice coffee showed the developing romantic relationship between two individuals,Sharon and Tony.This ad campaign is a classic example of
A) using similar sources to generate self-relevance.
B) dramas drawing the consumer into the action and increasing attention.
C) the use of a series of fear appeals.
D) cognitive appeals.
E) infomercials.

Question

Quizplus · Accepted Answer

The ad campaign is using a drama to draw the consumer into the action and increase attention. The focus is on the romantic relationship between two individuals, which creates a story that the consumer can become invested in. This is a common tactic for increasing brand engagement and building an emotional connection with the target audience.

A Series of Ads for Taster's Choice Coffee Showed the Developing