Consumer behavior is a static process.

Question

Quizplus · Accepted Answer

Consumer behavior is a dynamic and ongoing process that involves multiple stages, including problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. It is influenced by different internal and external factors, such as personal characteristics, social groups, cultural norms, marketing strategies, and economic conditions. Therefore, consumer behavior is not a static process, but rather a complex and evolving phenomenon that can vary over time and across different contexts.

Consumer Behavior Is a Static Process