Which of the following statements is true of on-demand marketing?
A)It requires firms to focus on the internal rather than the external business environment.
B)It gives maximum emphasis to aggressive personal selling strategies.
C)It is aimed at enhancing customer relationships.
D)It is used by sales-oriented firms.

Question

Which of the following statements is true of on-demand marketing?
A)​It requires firms to focus on the internal rather than the external business environment.
B)It gives maximum emphasis to aggressive personal selling strategies.
C)It is aimed at enhancing customer relationships.
D)​It is used by sales-oriented firms.

Quizplus · Accepted Answer

On-demand marketing is aimed at enhancing customer relationships by providing personalized communication and experiences based on the customers' needs and preferences. It involves leveraging technology and data to deliver the right message, at the right time, through the right channel to meet the customers' demands. Unlike sales-oriented firms, on-demand marketing seeks to create long-term relationships with customers rather than short-term sales. The focus is on delivering value and establishing trust, which can lead to repeat business and referrals.

Which of the Following Statements Is True of On-Demand Marketing