Unlike a production-oriented firm,a market-oriented firm:
A)uses aggressive sales techniques to increase sales.
B)focuses on its internal capabilities rather than the needs of marketplace.
C)focuses on satisfying customer wants and needs.
D)produces what company management thinks should be produced.

Question

Unlike a production-oriented firm,a market-oriented firm:
A)​uses aggressive sales techniques to increase sales.
B)focuses on its internal capabilities rather than the needs of marketplace.
C)focuses on satisfying customer wants and needs.
D)​produces what company management thinks should be produced.

Quizplus · Accepted Answer

A market-oriented firm focuses on understanding and satisfying customer wants and needs, rather than solely focusing on producing what the company thinks should be produced. This approach involves conducting market research, analyzing consumer preferences, and adapting to changes in the marketplace to ensure that the company is meeting the needs of its target market. Aggressive sales techniques may be used, but they are not the primary focus of the firm's strategy. The internal capabilities of the firm are still important, but they are viewed in the context of how they can be used to better serve the customer.

Unlike a Production-Oriented Firm,a Market-Oriented Firm