Which of the following strategies is most closely associated with the societal marketing orientation?
A)Competing in the market
B)Fostering opportunism
C)Using clean energy sources
D)Increasing overhead production costs

Question

Which of the following strategies is most closely associated with the societal marketing orientation?
A)​Competing in the market
B)Fostering opportunism
C)Using clean energy sources
D)​Increasing overhead production costs

Quizplus · Accepted Answer

Using clean energy sources is closely associated with the societal marketing orientation, which emphasizes meeting the needs of customers while also considering the well-being of society and the environment. This strategy aims to be socially responsible and promotes sustainable business practices. The other options, such as competing in the market, fostering opportunism, and increasing overhead production costs, do not necessarily align with this orientation.

Which of the Following Strategies Is Most Closely Associated with the Societal