All of the following are pricing strategies used by companies wishing to encourage purchases based on consumers' emotional responses except
A) reference pricing.
B) bundle pricing .
C) odd-number pricing.
D) multiple-unit pricing.
E) penetration pricing.

Question

All of the following are pricing strategies used by companies wishing to encourage purchases based on consumers' emotional responses  except
A) reference pricing.
B) bundle pricing .
C) odd-number pricing.
D) multiple-unit  pricing.
E) penetration pricing.

Quizplus · Accepted Answer

Penetration pricing is a strategy used to gain market share by setting a low price to attract customers, focusing on market entry rather than emotional appeal.

All of the Following Are Pricing Strategies Used by Companies