If a business decides to reduce its prices once in a while on an unsystematic basis, it is using
A) price reduction planning.
B) random discounting.
C) reference pricing.
D) periodic discounting.
E) penetration pricing.

Question

Quizplus · Accepted Answer

Random discounting refers to reducing prices on an unsystematic or unpredictable basis, which is not part of a planned pricing strategy. This can be done to attract customers or increase sales during slow periods, but it is not a sustainable or effective pricing strategy in the long term.

If a Business Decides to Reduce Its Prices Once in a While