Pricing the basic product in a product line low while pricing related items at a higher level is called
A) premium pricing.
B) random discounting.
C) captive pricing.
D) price skimming.
E) price lining.

Question

Quizplus · Accepted Answer

Captive pricing involves setting a low price for the basic product and higher prices for related or necessary items, often used to maximize profits on complementary goods.

Pricing the Basic Product in a Product Line Low While