A(n) ____ program is a marketing tool for the e-business that sponsors it and a source of revenue for an e-business that participates in the program.
A) incentive marketing
B) affiliate marketing
C) bonus marketing
D) reward marketing

Question

Quizplus · Accepted Answer

Affiliate marketing is a program where an e-business pays commission to other websites, called affiliates, for generating traffic or sales through specific links or codes. This program benefits both the sponsor e-business by increasing their brand exposure and revenue, and the participating e-businesses (affiliates) by earning a commission on sales. Incentive marketing, bonus marketing, and reward marketing are all similar concepts but do not necessarily involve a commission-based arrangement between two businesses.

A(n) ____ Program Is a Marketing Tool for the E-Business