Some pure-play e-retailers succeed by avoiding competition with larger e-businesses and, instead, target a(n) ____ market.
A) niche
B) affiliate
C) supply chain
D) intermediary

Question

Quizplus · Accepted Answer

Pure-play e-retailers that target a specific, narrow market are often able to avoid direct competition with larger e-businesses and carve out their own niche. By specializing in a particular product or serving a specific audience, these retailers can differentiate themselves and offer a unique value proposition, which can help them attract and retain customers. This strategy is also known as niche marketing. Therefore, the best choice is A, which stands for niche.

Some Pure-Play E-Retailers Succeed by Avoiding Competition with Larger E-Businesses