Which of the following statements about direct mail marketing is most accurate?
A)With the increasing popularity of e-marketing,direct mail marketing has become obsolete.
B)Sales letters are usually part of multichannel marketing campaigns.
C)In terms of response rates,e-mail marketing is more effective than direct-mail letters.
D)Virtual mail appears to have a greater emotional impact than tangible mail.

Question

Quizplus · Accepted Answer

Direct mail marketing is still considered a valuable marketing tool, especially when combined with other marketing channels. Sales letters are often used in multichannel campaigns that include other channels such as email and social media. Option A is false as direct mail marketing is still used and effective, especially in certain industries. Option C is false as direct mail marketing typically has a higher response rate compared to email marketing. Option D is a debatable point and not necessarily a true statement.

Which of the Following Statements About Direct Mail Marketing Is