In crafting e-mail sales messages, the term above the fold refers to
A)all main points following standard business etiquette and online netiquette.
B)adhering to legal standards.
C)your primary points appearing early in the message.
D)not exceeding one screen in length.

Question

Quizplus · Accepted Answer

The term "above the fold" originates from newspaper layout practices and refers to the content that is visible without scrolling or turning a page. In the context of email, it means placing the most important information or primary points early in the message so they are visible without scrolling.

In Crafting E-Mail Sales Messages, the Term Above the Fold