Which of the following is true about short persuasive messages submitted online?
A)All four parts of the AIDA strategy must be incorporated.
B)Social media are primarily suited for overt selling.
C)Twitter should be avoided because the 140-character limit prevents messages from being effective.
D)Tweets and other online posts can be used to project a professional, positive image.

Question

Quizplus · Accepted Answer

The AIDA strategy (Attention, Interest, Desire, Action) is a guideline rather than a strict rule for short persuasive messages, and social media is often used for purposes beyond overt selling, including engagement and brand awareness. Twitter, despite its character limit (which has since been increased to 280 characters), can be effectively used for concise, impactful messages. Therefore, D is correct because tweets and online posts, when crafted carefully, can indeed project a professional and positive image of an individual or organization.

Which of the Following Is True About Short Persuasive Messages