Research on decision making indicates that people tend to place more weight on possible gains than on possible losses when considering the pros and cons of a particular choice.

Question

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Research on decision making, particularly the Prospect Theory developed by Daniel Kahneman and Amos Tversky, indicates that people tend to place more weight on possible losses than on possible gains when considering the pros and cons of a particular choice, demonstrating a cognitive bias known as loss aversion.

Research on Decision Making Indicates That People Tend to Place