In the context of partnership-enhancement activity, a salesperson should:
A) focus on short-term orders.
B) apply the practices of traditional selling.
C) train customer personnel even when contract does not call for it.
D) use cold canvassing for customer prospecting.
E) avoid critical encounters with customers.

Question

Quizplus · Accepted Answer

Training customer personnel even when the contract does not call for it can enhance the partnership between the salesperson and the customer by adding value beyond the basic terms of the contract. This approach fosters trust and long-term relationships, which are key in partnership-enhancement activities.

In the Context of Partnership-Enhancement Activity, a Salesperson Should