Ethan has a testimonial from a highly respected customer that counters the rumor that Ethan's company does not have a strong research and development department. With which of the following types of objection handling methods is Ethan most likely to use the testimonial?
A) The indirect denial method
B) The questioning method
C) The translation method
D) The compensation method
E) The third-party reinforcement method

Question

Quizplus · Accepted Answer

The third-party reinforcement method involves using a statement or endorsement from a third party, such as a respected customer, to support your argument and counter objections. In this case, Ethan is using a testimonial from a highly respected customer to counter the rumor about his company's research and development department, which aligns with the third-party reinforcement method.

Ethan Has a Testimonial from a Highly Respected Customer That