Despite discovering the nature of their problems, buyers often lack the motivation to solve their problems because they believe that:
A) the problems do not cause any significant negative consequences.
B) the problems are beyond their control.
C) salespeople are responsible for finding a solution to their problems.
D) finding a solution to the problems could affect their operational procedures.
E) acknowledging the problems could sever their ties with investors.

Question

Quizplus · Accepted Answer

Buyers often lack motivation to solve problems if they perceive that the problems do not cause significant negative consequences, as they may not see an urgent need for change.

Despite Discovering the Nature of Their Problems, Buyers Often Lack