In the context of the buying process, _____ results when an individual cognitively and emotionally processes information relevant to his or her actual state of being and compares it to the desired state of being.
A) implied recognition
B) express recognition
C) de facto recognition
D) need recognition
E) de jure recognition

Question

Quizplus · Accepted Answer

Need recognition occurs when an individual realizes the difference between what they currently have and what they want or need, prompting the buying process.

In the Context of the Buying Process, _____ Results When