Which of the following statements is true about relationship selling?
A) It focuses on the immediate benefits gained from short-term relationships.
B) It steers clear of the concept of mutual gain.
C) It is based on the principle of "doing anything to get an order."
D) It involves a high level of problem-solving activity.
E) It focuses on closing the sale.

Question

Quizplus · Accepted Answer

Relationship selling emphasizes building long-term relationships with customers rather than focusing solely on the immediate sale. It involves understanding the customer's needs deeply and providing solutions, which requires a high level of problem-solving activity.

Which of the Following Statements Is True About Relationship Selling