Which of the following is a practice in the relationship marketing paradigm that was not accepted in traditional selling?
A) Creating express warranties
B) Withholding product information
C) Reviewing potential clients' income statements before doing business with them
D) A company's employees sharing manufacturing secrets with the company's suppliers
E) Implementing the hard-sell approach

Question

Quizplus · Accepted Answer

Relationship marketing emphasizes collaboration and long-term relationships between suppliers and companies, including sharing information like manufacturing secrets to improve product quality and supply chain efficiency. Traditional selling focused more on individual transactions without such deep information sharing.

Which of the Following Is a Practice in the Relationship