Which of the following is the first step in the problem-solving approach to selling?
A) Defining a customer's problem
B) Building rapport with a prospective customer
C) Gaining precommitment from a prospect to consider purchasing the seller's product
D) Arranging the use of a sales organization's resources to resolve a customer's problem
E) Continuing to sell until a customer's problem is resolved

Question

Quizplus · Accepted Answer

Defining a customer's problem is the first step in the problem-solving approach to selling because it allows the salesperson to understand the customer's needs and develop a solution that meets those needs.

Which of the Following Is the First Step in the Problem-Solving