Which of the following statements is true of stimulus response selling?
A) The sales message in stimulus response selling cannot be prepared before sales dialogue.
B) It cannot be used with a canned sales presentation.
C) It calls for the buyer to dominate the flow of conversation in sales dialogue.
D) Inexperienced salespeople can rely on stimulus response sales methods in some settings.
E) It is most suitable when the prospects are professional buyers.

Question

Quizplus · Accepted Answer

Stimulus response selling involves using specific stimuli to elicit desired responses from potential buyers. This method can be particularly useful for inexperienced salespeople because it allows them to rely on predetermined stimuli (like scripted sales pitches or presentations) to guide the conversation and achieve sales objectives. It does not require the salesperson to have extensive experience or improvisational skills, making it a suitable approach for those new to sales.

Which of the Following Statements Is True of Stimulus Response