In trust-based relationship selling, _____.
A) the primary focus is on the salesperson
B) the nature of communication is one-way, from the salesperson to the customer
C) the customer-salesperson relationship is temporary
D) the salesperson is actively involved in a customer's decision-making process
E) the salesperson does little or no postsale follow-up with the customer

Question

Quizplus · Accepted Answer

In trust-based relationship selling, the salesperson plays an active role in the customer's decision-making process, emphasizing the development of trust and long-term relationships rather than focusing solely on the immediate sale. This approach involves two-way communication, ongoing support, and post-sale follow-up, contrasting with the characteristics described in the other options.

In Trust-Based Relationship Selling, _____