Personal and interpersonal determinants affect which step(s)in the consumer behaviour process?
A) Recognition of problem or opportunity
B) Purchase decision
C) Purchase act
D) Each step in the consumer behaviour process

Question

Quizplus · Accepted Answer

Both personal and interpersonal determinants can affect each step in the consumer behaviour process. Personal determinants such as motivation, perception, and attitudes can influence the recognition of a problem or opportunity, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. Interpersonal determinants such as reference groups, social class, and family can influence these same steps as well as the actual purchase act. Therefore, choice D, each step in the consumer behaviour process, is the best answer.

Personal and Interpersonal Determinants Affect Which Step(s)in the Consumer Behaviour