______ refers to the actions of consumers directly involved in obtaining, consuming, and disposing of products and the decision processes that precede and follow these actions.
A) Buyer behaviour
B) Consumer behaviour
C) Marketing management
D) The marketing mix

Question

Quizplus · Accepted Answer

Consumer behaviour refers to the actions of consumers in obtaining, consuming, and disposing of products, as well as the decision processes associated with these actions. Buyer behaviour refers specifically to the actions of individuals or organizations who purchase products or services for the purpose of resale or further production. Marketing management refers to the process of planning and executing marketing strategies and tactics to achieve organizational goals, while the marketing mix refers to the set of controllable, tactical marketing tools (product, price, place, and promotion) that a firm uses to pursue its marketing objectives.

______ Refers to the Actions of Consumers Directly Involved in Obtaining