Personal determinants in the buying decision include all of the following EXCEPT ______.
A) needs and motives
B) perception and attitudes
C) learning and self-concept
D) cultural experiences

Question

Quizplus · Accepted Answer

Cultural experiences are not considered personal determinants because they are external factors that shape an individual's beliefs and preferences, rather than internal factors that directly influence their buying decision. Personal determinants include needs and motives, perception and attitudes, and learning and self-concept.

Personal Determinants in the Buying Decision Include All of the Following