Tom and Melody are considering the extensive use of ads in fitness magazines and a direct mail campaign targeted at people who have bought other products made by Xer-Wise. Since these messages are geared directly to customers, it is clear that Tom and Melody want to implement a ________ strategy.
A) push
B) pull
C) placement
D) stretch

Question

Quizplus · Accepted Answer

The pull strategy directs sales promotion efforts toward consumers so that they will request the products from retailers.

Tom and Melody Are Considering the Extensive Use of Ads