The primary purpose of a push strategy is to
A) push products on consumers and convince them that they need the products.
B) rush the production schedule for products and beat competitors to the market.
C) push the product down the distribution channel to retail stores.
D) push products away from traditional channels of distribution to save costs.

Question

Quizplus · Accepted Answer

In a push strategy, the producer uses promotional tools to convince wholesalers and retailers to stock and sell merchandise.

The Primary Purpose of a Push Strategy Is to