Bookbinder Books partnered with Amazon to offer a unique ________. If you purchase 1 of 12 paperback books published by Bookbinder, you can choose 1 of 12 Kindle versions for $3 (a much lower price than a regular Kindle version).
A) sales promotion
B) publicity stunt
C) direct marketing opportunity
D) advertisement

Question

Quizplus · Accepted Answer

Sales promotion is about giving buyers incentives. In the past, marketers used incentives such as coupons or free give-aways to motivate people to buy. Now, marketers are offering sales promotions through social media, as well.

Bookbinder Books Partnered with Amazon to Offer a Unique ________