Validation refers to the process of determining whether a potential customer has the need for a product, the authority to buy, and the willingness to listen to a sales message.

Question

Quizplus · Accepted Answer

Validation in the context of product development and sales refers to the process of ensuring that a product or service meets the needs of the customer and fulfills its intended purpose. It does not specifically relate to assessing a potential customer's need, authority, and willingness to listen to a sales message; that process is more closely related to qualification.

Validation Refers to the Process of Determining Whether a Potential