Comfy Corners Furniture has adopted integrated marketing communication. Comfy Corners Furniture now puts less emphasis on public relations, sales promotion, and personal selling, and concentrates on advertising designed to provide a uniform message to all markets.

Question

Quizplus · Accepted Answer

The goal of integrated marketing communication is to create a unified image of the company, but it does not downplay the role of public relations, sales promotion, and personal selling to achieve this goal. Instead, it focuses on uniting and coordinating all of the elements of the promotion mix.

Comfy Corners Furniture Has Adopted Integrated Marketing Communication