Integrated marketing communication combines all the promotional tools into one comprehensive, unified promotional strategy.

Question

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Integrated marketing communication aims to create a seamless and consistent message across all promotional tools and channels, including advertising, sales promotion, public relations, personal selling, direct marketing, and digital marketing. By integrating these tools, a company can create a stronger brand image, improve customer engagement, and achieve a higher return on investment.

Integrated Marketing Communication Combines All the Promotional Tools into One