Integrated marketing communication simplifies the marketing process by replacing personal selling with extensive use of advertising to create a positive brand image.

Question

Quizplus · Accepted Answer

Integrated marketing communication involves the strategic integration of multiple forms of communication, such as advertising, personal selling, public relations, and sales promotion, to communicate a consistent message about a brand or product. It does not replace personal selling with advertising only, but rather utilizes a variety of communication channels to reach the target audience.

Integrated Marketing Communication Simplifies the Marketing Process by Replacing Personal