Caroline has developed a new advertising message for one of her firm's new products. She has sent copies of the ad to all of the salespeople in the firm and asked them to stress the benefits mentioned in the ad when they call on their customers. Finally, the ad includes a free sample coupon to encourage people to try this new product. She is attempting to create one positive, unified brand image for the new product. Caroline is practicing brand communication.

Question

Quizplus · Accepted Answer

Caroline is practicing integrated marketing communication because she is combining the promotional tools of advertising, personal selling, and sales promotion to achieve a positive, unified brand image for the new product.

Caroline Has Developed a New Advertising Message for One of Her