Currently, Lite Bite uses a lot of intermediaries to help distribute its products. Collectively, the organizations that participate in getting finished goods from Lite Bite to the ultimate consumers of its products are all part of the
A) marketing mix.
B) franchise system.
C) channel of distribution.
D) marketing network.

Question

Quizplus · Accepted Answer

A channel of distribution is the whole set of marketing intermediaries who join together to transport and store goods on their way from the producer to the consumer.

Currently, Lite Bite Uses a Lot of Intermediaries to Help