Dee's suggestion that the company needed more control over the way its products were displayed, priced, and promoted prompted a lot of discussion. Mark suggested that the company should manage these marketing functions for its products at the retail outlets. Mark appears to be suggesting that Lite Bite use a(n)
A) corporate distribution system.
B) franchise arrangement.
C) manufacturer-sponsored marketing chain.
D) administered distribution system.

Question

Quizplus · Accepted Answer

In an administered distribution system, the producer manages all of the marketing functions at the retail level. This gives the manufacturer more control over the way its products are priced, displayed, and promoted. Retailers often are willing to agree to this approach since it means that producers give them a lot of marketing assistance for free.

Dee's Suggestion That the Company Needed More Control Over the Way