Dee's comments about the need to get Lite Bite products into additional retail outlets suggests the company wants to use a(n)
A) intensive distribution strategy.
B) multilevel marketing strategy.
C) intermodal distribution network.
D) selective distribution strategy.

Question

Quizplus · Accepted Answer

An intensive distribution strategy attempts to put the products in as many retail stores as possible, so that customers can find the good quickly and easily. This strategy is commonly used for convenience goods such as cigarettes, candy, magazines, and gum.

Dee's Comments About the Need to Get Lite Bite Products